A year ago today, Cardi B released the music video for her anticipated single, “Press!” Cardi confirmed that the video for “Press” would be released in June 2019 on her Twitter.
The video was then officially released on June 26, 2019 on her YouTube account. It was directed by Jora Frantzis and co-directed by Cardi. The video generated controversy; in it, Cardi and other dancers are either partially or fully nude.
The parental advisory-marked music video has since received over 73 MILLION VIEWS.
The video opens with Cardi B’s character shooting a male and a female after having a threesome. Accused of murder, she then is arrested and taken to an interrogation, where she challenges the officers. She is seen leading a choreographed routine with crew of nude dancers.
Later in the music video, shows she assassinated the jury on a courtroom, as well as the dancers bleeding and laying on the floor. The clips closes with her angrily drowning her cell mate in the toilet.
FINAL THOUGHTS
This is one of my favorite music videos within Cardi’s videography. The only other music video that can surpass “Press” in terms of direction, creativity, and concepts with story telling. Since this music video has dropped, no other female rapper has tried to top and make a music video that had concept and story telling that actually worked well with the song.
When Cardi dropped this music video, it made me so excited for the next era and what her next slew of music videos are going to end up being like!
Invasion of Bardi 