One year ago today, Offset and Cardi B released the music video for “Clout.” The music video has been viewed nearly 300 MILLION times. “Clout” as a single is currently eligible for 3x platinum in the US.
The Daniel Russell-directed music video was announced by Cardi B on April 16 and released on April 17, 2019. Offset and Joseph Desrosiers Jr. served as a creative directors. The music video was inspired by Janet Jackson & Busta Rhymes’ “What’s It Gonna Be” video.
Busta Rhymes & Janet Jackson “What’s It Gonna Be”
It features Offset and Cardi B delivering their verses in a yellow and black hall of mirrors. Cardi B is also shown in an all-yellow outfit in a pile of lemons, and also wearing all-black leather bondage outfit giving a lap dance to Offset.
Depending on how you looked at it, 2019 was a pretty good year for Bardi. It might not have been as a BIG of a year like 2018 was with the release of her debut album, ‘Invasion of Privacy.’
We were still able to be fed throughout the year with a slew of a decent number of features. One of those features include, “Clout,” with Cardi’s husband and group member of the Migos, Offset. “Clout,” ended up being the second single from Offset’s solo album, ‘Father of 4, which released on March 15, 2019.
The song initially charted following the album’s release, it reached the top 40 of the US Billboard Hot 100 after the release of its music video in April 2019. It received a nomination for Best Rap Performance at the 62nd Grammy Awards, marking Offset’s first nomination as a soloist outside of Migos.
BACKGROUND
The song is a criticism of those who use others for fame, including social climbers or “clout chasers”, with the lyrics calling out those who have “the IG disease”.
“Clout” marks Offset and Cardi B’s fifth collaboration, following “Um Yea”, “Lick (Remix)”, “MotorSport” and “Drip”.
MUSIC VIDEO
The music video was announced by Cardi B on April 16 and released on April 17, 2019.
It features Offset and Cardi B delivering their verses in a yellow and black hall of mirrors. Cardi B is also shown in a pile of lemons and giving a lap dance to Offset.
LIVE PERFORMANCES
Cardi and Offset both performed “Clout” at the 2019 BET Awards, along with a performance of “Press”. Offset and Cardi also performed “Clout” on Jimmy Kimmel Live! on July 17, 2019.
THOUGHTS
I loved the beat to “Clout,” and while Offset did what he had to do with the track, once Cardi started, she showed up to talk cash sh*t. She has so much personality, charisma, and presence and she completely dominated and took over Offset on this song, that I forget that this was Offset’s song, and Cardi is just a feature.
It’s officially her song. You really listen to “Clout” for Cardi’s verse. Sorry, Set. Still it’s a solid record and it was probably my favorite verse and feature that Cardi was in from last year. Cardi’s verse just has so many quotables, that deals completely with what’s going on in social media today. It’s a tough society we live in where people don’t pay for information, but, gotta get those clicks these days. She had such a dirty flow on here, and she has understandably just about had it with these blogs that put out fake news and I don’t blame her!
What was your favorite song from ‘Father of 4,’ and was it “Clout,” and if not, what was your favorite Cardi feature that came out of 2019? Please, let me know in the comments below!
The Grammy nominations has just been announced, and not only has Cardi been nominated, but also her husband and member of the Migos Offset has been nominated for the 2020 Grammy award. The husband and wife rap duo has been nominated for their collab song “Clout,” that came out from earlier this year on Offset’s solo project, ‘Father of 4.’ It was the second single to come from the album.
2020 Grammy nominations for “Best Rap Performance” also include: “Middle Child” by J. Cole, “SUGE” by DaBaby, “Down Bad by the Dreamville camp, “Racks in The Middle,” by the late Nipsey Hussle.
As of this nomination, Cardi becomes the FIRST female rapper in HISTORY to receive 3 nominations in the “Best Rap performance” category at the Grammys (excluding previous sub-category nominations):
2017: Bodak Yellow
2018: Be Careful
2019: Clout
Despite having no album release in 2019 and only a few features/songs released, Cardi B is nominated for the 2020 #GRAMMYs 👑
Cardi B. had took to social media on TuesdaY, April 16th to announce her collaboration music video “Clout” with her husband Offset. The accompanying music video will drop tomorrow, on April 17th at 10A.M. EST/7P.M. PST.
Invasion of Bardi 